The Kenyan betting market has seen a significant shift, with ten betting firms exiting the market as of August 26, 2024. This move comes amid growing concerns over gambling-related issues. In response to these concerns, AIB has rolled out a voluntary block feature for debit and credit card transactions linked to gambling. This initiative aims to help individuals with gambling problems avoid financial harm. Additionally, Sky Bet is set to implement 'global deposit limits' for all customers, further emphasizing the industry's focus on responsible gambling. Meanwhile, the Gambling Commission has released details regarding the pilot criteria for financial risk checks, indicating a broader effort to address gambling-related risks.