Amazon has unveiled a new series of generative artificial intelligence models aimed at competing with established players in the sector, including OpenAI's ChatGPT and Meta. The launch reflects Amazon's strategy to enhance its position in the AI landscape, responding to the growing demand for advanced AI solutions. This move comes as tech companies, including Google, are also preparing to release their own competitive models, such as Gemini 2.0 Pro. The introduction of these AI models signals a significant shift in the competitive dynamics of the artificial intelligence market.