Apple has adopted a cautious and measured approach to artificial intelligence, focusing on deep integration of AI across its operating systems rather than developing standalone chatbots. Craig Federighi, Apple's senior executive, compared AI's impact to that of the internet and mobile technology, emphasizing that Apple aims to embed intelligence seamlessly within its products. The company recently enhanced Siri and introduced AI-powered features such as Genmoji, on-device ChatGPT, and visual search, expected to launch in the fall. Despite these advancements, Apple faces criticism for falling behind AI leader Meta, which is aggressively investing billions and recruiting top talent to dominate the AI space. Analysts and industry observers note that Apple's traditionally tight control over its ecosystem, once a strength, has become a liability in the rapidly evolving AI landscape. Apple executives defend their strategy, highlighting a preference for gradual integration over rapid deployment. The tech giant’s slower AI rollout contrasts with Meta’s all-in approach, sparking debate about whether Apple’s strategy will allow it to maintain competitiveness in the long term.