Apple is facing scrutiny over its generative artificial intelligence strategy, with tech analyst John Gruber expressing strong criticism. He stated, 'Something is rotten in the state of Cupertino,' indicating concerns about the company's direction in AI development. This critique has raised questions about whether Apple, the largest company globally, has effectively managed its AI initiatives. Concurrently, Amazon has launched its new AI-enabled assistant, Alexa+, in early access. However, the rollout has been met with disappointment as many of the features showcased during a prior event are not yet available. Alexa+ is currently limited to newer Echo devices and can perform only a few basic functions, such as calling for an Uber. Reports indicate that some advanced features may take months to be fully implemented, highlighting challenges both companies face in integrating AI into their products.