OpenAI's recent naming conventions for its AI models have drawn widespread criticism for causing confusion among users and industry professionals alike. The company introduced models with names such as GPT-4o and o4, which many find difficult to distinguish due to their similarity and unconventional formatting. Discussions among technology experts and startup investors highlight the challenge in remembering and differentiating between older and newly launched models, with some noting that even the models themselves appear confused by the naming system. Critics argue that this complexity could hinder adoption and integration of OpenAI's technology within large enterprises. The naming approach has been described as labyrinthine and compared to performance art, emphasizing the perceived lack of clarity and organization.