OpenAI has introduced its advanced reasoning model, known as o3, which enhances the ability to think deeply before providing responses. The model, described as a new generation of 'reasoners', significantly improves problem-solving capabilities by taking additional time to process queries. This advancement is seen as a shift in AI development, moving away from merely increasing model size to focusing on practical and cost-effective applications of superhuman reasoning capabilities. Reports indicate that o3 can deliver these enhanced functions at a cost that is 100 times higher than traditional large language models (LLMs). The model's innovative approach has garnered attention from enterprise AI teams and startups alike, highlighting a moment of opportunity in the AI landscape.