OpenAI is increasingly focusing on the emotional connections users form with artificial intelligence systems, particularly language models like ChatGPT. According to a detailed blog post by OpenAI researcher Joanne Jang, the organization prioritizes building AI models that serve people first and is actively researching the impact of AI on users' emotional well-being. This approach reflects a growing recognition that users often develop emotional attachments to AI, treating systems like ChatGPT as if they were alive or human. OpenAI's safety work now includes studying these emotional dynamics closely to better understand how AI design and post-training influence user feelings and interactions. The company plans to share further insights as their research progresses.