Apple CEO Tim Cook has emphasized the company's commitment to becoming a leader in artificial intelligence, describing AI as an opportunity as significant as or greater than the internet, smartphones, and cloud computing. In a series of recent all-hands meetings, Cook conveyed to employees that Apple must win in the AI space and pledged substantial investment to achieve this goal. He also announced plans for a complete overhaul of Siri following its previous underperformance. Additionally, Cook expressed openness to acquiring a major AI company to accelerate Apple's progress. This renewed focus on AI represents a strategic effort by Apple to catch up with competitors and reshape the future of user interfaces.