Arcads AI has launched a new feature called Gesture Control that enables AI avatars to display a range of human-like emotional reactions, such as crying, laughing, and showing surprise, all triggered by simple prompts. This advancement incorporates an advanced lip-sync model and gesture controls, allowing for ultra-realistic AI actors that can be used in user-generated content (UGC) and advertising. The technology aims to enhance the authenticity of AI-driven video ads and social media content, with several brands already utilizing the feature to create viral marketing materials. The innovation is seen as a potential disruptor in the influencer and UGC industries by providing AI avatars capable of convincingly mimicking human emotions. Other AI platforms, such as Easel AI, are also advancing avatar realism with features like face swap technology, contributing to new experiences in social, creative, and dating applications.