A recent Harvard study involving 776 professionals at Procter & Gamble (P&G) has revealed that individuals using AI tools, such as GPT-4, can achieve productivity levels comparable to entire teams. The research indicates that while individuals equipped with AI performed similarly to teams without AI, those working in teams that incorporated AI exhibited enhanced creativity and higher quality outputs. The study highlighted that the most effective results came from collaboration between humans and AI, emphasizing AI's role as a collaborator rather than a replacement. This finding suggests that companies should leverage AI to enhance team performance rather than reduce headcount.
Raw vision + tons of computing power = a cool new creativity flow. Same deal with robotics—humans say what they want + robots figure out the moves. Work gets programmable. 🤖🦾 https://t.co/2gNSGG4Okf
“Individuals working with AI performed just as well as teams without AI… and teams with AI performed best overall.” https://t.co/teFTN27tos
Our research at Procter and Gamble found very large gains to work quality & productivity from AI. It was conducted using GPT-4 last summer. Since then we have seen Gen3 models, reasoners, large context windows, full multimodal, deep research, web search… https://t.co/IbV6VbHriR