OpenAI is actively promoting a new vision for search technology that resembles a conversational interface akin to ChatGPT, branded as NLWeb. The company is reportedly forming partnerships across various industries to implement this technology. Additionally, a new tool called SearchGPT has been introduced, which integrates real-time search capabilities into the ChatGPT framework. Experts suggest that this innovation positions ChatGPT as a strong contender to challenge Google's dominance in the search market. The ongoing discussions around these developments highlight a growing interest in enhancing AI's role in content generation and problem-solving.