Apple CEO Tim Cook has expressed strong confidence in the potential of generative AI to set the company apart in the technology sector, describing it as a 'key opportunity' across Apple's products. During a recent earnings call, Cook highlighted the transformative power of AI and its integration across Apple's product lines, emphasizing that Apple has unique advantages in this area. He also discussed the Apple Vision Pro, noting its impact on both consumer experiences, such as reliving memories and enjoying a movie theater-like experience, and enterprise utility, with over half of the Fortune 100 companies having purchased Vision Pro units. Cook remained 'extremely optimistic' about future announcements related to AI, suggesting more detailed discussions in the upcoming weeks.