Three Philippine startups, Mober, Zed, and Lista, have been recognized in the 2024 Forbes Asia 100 to Watch list, which highlights promising startups and small companies across the Asia Pacific region. These companies are part of a broader selection that includes other notable firms such as Singapore-based SaladStop! Group and Malaysia's Paywatch. The recognition is a significant achievement for these emerging businesses, particularly as they receive backing from East Ventures, which expressed congratulations to the startups for their inclusion in this prestigious list.