Regulators are intensifying their scrutiny of business models in the video game industry, particularly focusing on consumer protection and financial practices. Australia has introduced new regulations targeting games with loot boxes and gambling-like content. Major companies such as Microsoft, Nintendo, Activision Blizzard, and Roblox are seeking to dismiss a lawsuit alleging they intentionally made their games addictive for profit. Nintendo has stated that it filed the lawsuit after a careful investigation, and similar legal actions in the past have taken years to resolve. SheppardMullin has been involved in the regulatory scrutiny. The last similar legal action was initiated by Nintendo in 2017 and settled in 2021 against Colopl.