Harley-Davidson reported a net loss of $117 million, or a diluted earnings per share (EPS) of -$0.93 for the fourth quarter of 2024, missing analyst estimates of -$0.67. The company's revenue from its Harley-Davidson Motor Company (HDMC) segment was $420 million, a decline of 47% compared to the previous year. Global motorcycle shipments fell to 14,010 units, down 53% year-over-year, while retail sales of new motorcycles decreased by 15%. Looking ahead, Harley-Davidson forecasts that motorcycle revenue for 2025 will remain flat to decline by 5%, attributing this outlook to weaker consumer demand for big-ticket items. Following the announcement, Harley-Davidson's shares slipped by 2.3% in pre-market trading, reflecting ongoing challenges in the market for discretionary products.