Tesla has lifted the U.S. price of its top-tier Cybertruck, the tri-motor “Cyberbeast,” to $114,990 from $99,990—an increase of $15,000 that takes effect immediately on the company’s website. The higher price now includes a newly introduced Luxe Package that bundles supervised Full Self-Driving capability, free lifetime access to Tesla’s Supercharger network, four years of premium service coverage and lifetime Premium Connectivity. Prices for the Long Range rear-wheel-drive and all-wheel-drive trims remain unchanged at $69,990 and $79,990, respectively. The move comes as Tesla works to improve margins on a model that has faced a slow production ramp, repeated recalls and softer-than-expected demand. Roughly 46,000 Cybertrucks built through late February were recalled in March, a figure that underscores deliveries well below Chief Executive Officer Elon Musk’s stated capacity of more than 125,000 units annually, with a goal of reaching 250,000 next year. The latest price rise pushes the flagship pickup far beyond Musk’s 2019 target of a roughly $40,000 entry price and widens the gap with lower-priced electric rivals such as Ford’s F-150 Lightning and General Motors’ Chevrolet Silverado EV.