Avalanche's TYB has partnered with Urban Outfitters to launch a new customer rewards program, joining other notable brands like Glossier and Rare Beauty. The TYB program, which is built on the Avalanche blockchain, aims to enhance customer loyalty by offering rewards for various consumer actions. Recent data indicates that users engaged with TYB spend approximately 18% more than non-TYB users and purchase 40% more frequently. Additionally, TYB has successfully onboarded over 100,000 new wallets and facilitated over 400,000 transactions on Avalanche. Meanwhile, Base is emerging as a significant player in the consumer crypto space, with discussions around its potential to shape the future of onchain applications. Builders are encouraged to consider the unique advantages of Base compared to competing platforms like Blast.