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Avalanche's TYB has partnered with Urban Outfitters to launch a new customer rewards program, joining other notable brands like Glossier and Rare Beauty. The TYB program, which is built on the Avalanche blockchain, aims to enhance customer loyalty by offering rewards for various consumer actions. Recent data indicates that users engaged with TYB spend approximately 18% more than non-TYB users and purchase 40% more frequently. Additionally, TYB has successfully onboarded over 100,000 new wallets and facilitated over 400,000 transactions on Avalanche. Meanwhile, Base is emerging as a significant player in the consumer crypto space, with discussions around its potential to shape the future of onchain applications. Builders are encouraged to consider the unique advantages of Base compared to competing platforms like Blast.
Let's talk @base vs @blast 👀 Here are the things builders are likely taking into consideration when choosing which chain to build on. I'm insanely bullish on both 🤝 https://t.co/AgiEujOSdD https://t.co/OKbex4kAdg
The culture on @base could dictate the next iteration of the web as it moves forward with its mission of bringing the entire world onchain. 00:49 | Base's Origin Story 1:02 | Meet @jessepollak 2:07 | Base's Positioning 3:57 | Base Catalysts 5:41 | Consumer Race: Base vs @Blast https://t.co/flpCpZ4OLp
Crypto needs more consumer apps. Usually when I think about crypto consumer apps I think of @blackbird_xyz on @base With @GunzillaGames Off The Grid, Nexon's @MaplestoryU and now @UrbanOutfitters with @TYBXYZ on @avax, perhaps a new consumer application hub is forming 👀 https://t.co/95KuYlxsAo
