Reports of social media and email account hacks in the U.K. surged from 22,530 in 2023 to 35,434 in 2024, according to Action Fraud, the U.K.'s fraud and cyber-crime reporting service. This alarming increase has prompted warnings about the growing sophistication of scammers, who are now employing advanced tactics such as AI-generated deepfakes and phishing traps that mimic legitimate communications. The rise in reported hacks has raised concerns about consumer protection, with calls for various sectors to enhance their security measures. Financial losses from these scams have also been noted, with one report indicating that £1 million was lost due to social media and email account hacks. As fraudsters continue to exploit vulnerabilities, experts emphasize the need for individuals to remain vigilant and informed about the evolving landscape of digital fraud.