The UK Advertising Standards Authority (ASA) has ordered the Spanish fashion group Zara to remove two images from its website featuring models deemed to have an "unhealthily thin" appearance. The ASA described the images as "irresponsible," highlighting one model's protruding collarbone and another's noticeably thin legs. This decision reflects ongoing scrutiny of advertising standards related to body image and health. Zara, a leading brand under the Inditex group, faced this regulatory action as part of broader concerns about the portrayal of body positivity in fashion advertising.