Informa Tech Merges with TechTarget; B2B Media Gains Traction as Experian Acquires Audigent in Curation Trend

Informa Tech, a B2B media and data company known for brands like Industry Dive, has announced its merger with TechTarget. This strategic move aims to enhance its reach to customers and provide greater scalability for marketers. The merger reflects a broader trend in the B2B marketing sector, which has been gaining traction, particularly as companies seek to leverage industry events for in-person connections following the pandemic. In related news, Experian has acquired Audigent, indicating a significant shift in the ad tech landscape towards curation, a trend that is influencing mergers and acquisitions in the sector. The emphasis on curation has sparked considerable discussion within the ad tech community, highlighting a growing interest in how companies curate content and engage with their audiences.