McDonald's Corporation has announced plans to reduce the prices of its combo meals by approximately 15%, starting in September 2025 and continuing through 2026. This decision follows consumer backlash over the high cost of some menu items, with Big Mac combo meals reportedly reaching prices as high as $18 in certain locations. The company and its U.S. franchisees have agreed to keep the prices of eight popular combo meals about 15% below the combined cost of individual items. New promotional deals include $5 breakfast combos and $8 specials on Big Mac and McNuggets meals, aimed at attracting budget-conscious customers amid ongoing economic pressures. The move comes after weeks of negotiations between McDonald's and its franchisees, who will receive financial support from the company to implement the price cuts. McDonald's CEO Chris Kempczinski acknowledged that value-minded consumers were frequently seeing combo meals priced above $10, which negatively affected perceptions of affordability. The price reduction strategy is part of McDonald's broader effort to regain customer traffic and compete in a challenging fast-food market environment.