Media companies are entering deals with OpenAI and other tech firms to direct users to their articles, despite the fact that generative AI products like ChatGPT often struggle with accurately citing sources. This issue raises significant concerns for publishers about the reliability of AI-generated content. Enterprise decision-makers have also expressed serious concern about AI 'hallucinations,' which are false responses generated by the models. These concerns are underscored by studies and reports highlighting the challenges in ensuring the accuracy and reliability of AI tools.