Petco's stock surged by 33% following a post by Roaring Kitty, despite the company reporting another loss and sluggish sales. The surge has been attributed to Reddit chatter, though some analysts argue that Roaring Kitty's influence is overstated. The pet industry has seen significant growth, with American spending on pets reaching $186 billion in 2023, surpassing expenditures on childcare. The industry is growing at an annual rate of 11% and is projected to reach $260 billion by 2030, driven by increased pet ownership among Millennials and Gen-Z. However, some experts predict a slowdown in growth, with expenditures expected to grow by only 2-3% in 2024. Wedbush commented on Petco's progress, stating that '$WOOF' is no longer limping.