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Spotify wants to beef up its video catalog and will pay creators up to seven-figures to put their shows on the music and podcast platform https://t.co/sNZYkfQ2tU
Sources: Spotify is trying to entice video-oriented creators to distribute shows on the platform in addition to YouTube, sometimes offering them seven figures (@ashleyrcarman / Bloomberg) https://t.co/AtjF4iE7TH 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/JuAaHI6ihN
Scoop: Spotify is looking to pay video creators to put their shows on the service. This is different from the podcast deals it's made in the past that often involved exclusive sales rights and production https://t.co/t8CwbW8fUG
Spotify is making a significant push to expand its video catalog by offering substantial financial incentives to video creators. The music and podcast platform is willing to pay creators up to seven-figures to distribute their shows on Spotify. This move is different from previous podcast deals, which often involved exclusive sales rights and production. The company is aiming to compete with YouTube by attracting video-oriented creators. In a related development, Spotify has also made a $100 million offer, although the details of this offer are not specified. Additionally, a competing platform is looking to use crypto to pay artists up to 100x more per stream.
