Evelyn Matthei's presidential campaign in Chile is undergoing notable changes amid a decline in polling support and internal challenges. Senator Paulina Núñez of the National Renewal party acknowledged campaign missteps and criticized Matthei's decision to pursue legal action against rival José Antonio Kast, stating that judicializing politics is counterproductive. Analysts including José Francisco Lagos of Instituto Res Pública and Daniel Grimaldi of Chile 21 described Matthei's campaign as disorganized despite her prior strong positioning. Polling firm Activa Research's Ramón Cavieres noted voter insecurity among Matthei's supporters. In response to these difficulties, Matthei has restructured her campaign team by appointing prominent businessman Juan Sutil to her strategic committee. Sutil emphasized the importance of business voices in politics, while some members of the ruling coalition expressed concern over the increasing involvement of entrepreneurs in political campaigns. Deputy Ximena Ossandón of RN defended the changes, highlighting Sutil's political experience and the need to improve campaign coordination. Ossandón also remarked on Matthei's authenticity compared to other candidates and noted the impact of Franco Parisi's social media presence on Matthei's polling. The campaign adjustments aim to regain momentum and reconnect with voters ahead of the election.
Juan Sutil aterriza en el comando de Matthei EN VIVO 📺#T13Central » https://t.co/XEHkd8qkuZ https://t.co/L4nfOsaxzP
#CNNPrime | Ximena Ossandón, diputada RN: "Parisi desplaza a Matthei solo en la Cadem. Pareciera que el tema de las redes las maneja muy bien" 💻https://t.co/Ox6C5F6K3w https://t.co/bgfvpzOtG3
#CNNPrime | Ximena Ossandón, diputada RN: "Los otros dos candidatos se están disfrazando. Uno de moderado y la otra de social demócrata. Evelyn Matthei no usa disfraces" 💻https://t.co/Ox6C5F6K3w https://t.co/M4R9edZKGX