
Apple Inc. reported its Q2 2024 earnings, revealing a mixed financial performance amid challenging market conditions. The company posted earnings per share (EPS) of $1.53, slightly above the consensus estimate of $1.51, with total revenue reaching $90.8 billion, also surpassing expectations of $90.6 billion. Despite these gains, Apple's revenue saw a decline of 4% year-over-year, with significant downturns in iPhone sales, particularly in China where sales fell by 8.1%. iPhone sales were down 10% year-over-year, while Mac, iPad, and Wearables revenues stood at $7.45 billion, $5.56 billion, and $7.9 billion respectively. However, the decline in China was less severe than anticipated, sparking some optimism. Apple's services sector continued to grow, achieving a new revenue record. Additionally, Apple announced a massive $110 billion stock buyback program, aiming to bolster shareholder value amidst the current market volatility.











































We will double down on secrecy. Unless Wall Street would like to hear the letters "AI". In that case, "AI next week, AI next week, AI next week, AI next week, AI next week, AI next week, AI next week." https://t.co/eA12kyJr6E
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Gains are holding. For now. Cook had to do this buyback. If he did not, entire market would have crashed at a 10% iPhone sales miss. Imagine the headlines- $AAPL misses iPhone sales by 10%! Would have been the end. Main takeaway today is that recession has started now.