Apple has experienced a significant downturn in its iPhone sales in China, with a 19% drop in the first quarter of 2024, marking the worst decline since 2020. This sales slump has been attributed to several factors including sluggish iPhone performance, a governmental ban on foreign brands in workplaces, and a growing preference for domestic technology brands. Counterpoint Research highlighted this decline in their recent report. In Q1, the company's sales in China also saw a 13% decrease, noted as the worst decline in four years.