Apple Inc. reclaimed the top spot in China’s smartphone market in May 2025, according to Counterpoint Research, which said heightened promotions ahead of the country’s 618 shopping festival helped iPhone sales outpace domestic rivals. The research firm added that worldwide iPhone sales grew 15% year on year across April and May, the device’s strongest two-month performance since the pandemic, signaling a rebound after a sluggish start to the year. Morgan Stanley said stronger-than-expected sell-through of iPhones and iPads in China could generate as much as a US$4 billion revenue upside for Apple’s fiscal third quarter ending in June. The bank reiterated its Overweight rating and US$235 price target, citing improving demand and supply-chain stability. Apple shares rose about 0.2% in pre-market trading on Friday following the reports.