
Carl Pei, co-founder of OnePlus, established a new smartphone company called Nothing, which has gained significant traction in just two years. The company has achieved over $600 million in annual sales, starting from scratch. Despite early challenges, such as issues with their first earbuds, Nothing successfully resolved these problems and sold 600,000 units. Pei's journey from learning electronics in China to founding a major smartphone company demonstrates the potential for innovation in a crowded market.
The Chinese really did their thing with consumer electronics
How Carl Pei's first Nothing earbuds almost killed the company and how they overcame it: The initial 5,000 units they shipped couldn't charge, so they moved a cracked team to the factory, fixed all the quality issues, and went on to sell 600,000 of them since https://t.co/5MPZ6GtzF2
Inspiration for entrepreneurs. Shows you can enter an already mature, and crowded, space and build a business. I have one of his phones, quite nice for the price. https://t.co/grIF0IQmOv