China is intensifying its focus on humanoid robots as a key sector to drive economic growth and establish itself as a leader in global innovation. This strategic emphasis is reflected in various developments, including the opening of the country's first shopping mall dedicated to humanoid robot sales and a restaurant in Beijing where robots serve food, brew coffee, and interact with customers. These advancements have sparked heightened investor interest, particularly in brain-computer interface technologies, as China supports local competitors to Elon Musk's Neuralink. Beijing has also unveiled a multi-year innovation roadmap prioritizing neuroscience, positioning it at the center of the ongoing US-China technological rivalry.