China’s General Administration of Customs said it has confiscated more than 1.83 million suspected counterfeit “Labubu” toys and related goods since the start of the year, state broadcaster CCTV reported on 25 August. The raids, carried out at ports and mail-handling facilities nationwide, are part of a broader campaign to curb intellectual-property violations, officials told reporters. The seizures underscore the commercial pull of Labubu, a rabbit-eared monster created by Hong Kong artist Kasing Lung and marketed by Beijing-based collectibles retailer Pop Mart. The dolls are typically sold in mystery “blind boxes,” a format that has fuelled global demand—and a surge in knock-offs that Pop Mart is challenging through lawsuits in the United States and other markets. Pop Mart is responding by expanding its line-up. The company plans to release a mini pendant version of Labubu priced at $22.99 and a long-fur plush costing about $115 on 29 August via its website and app. New products have bolstered results: revenue in 2024 more than doubled to 13.04 billion yuan ($1.81 billion), with plush toys contributing nearly a quarter of sales, according to the firm’s latest annual report. Continued enforcement and fresh launches will be key as Pop Mart targets further growth in 2025.