Adidas AG reported preliminary results for the fourth quarter of 2024 that exceeded expectations, with revenue reaching €5.97 billion, surpassing the estimated €5.34 billion. The company's gross margin for the quarter was 49.8%, higher than the anticipated 48.5%. For the full year, Adidas achieved an operating profit of €1.337 billion, with a 24% sales surge in the fourth quarter contributing to an 11% revenue growth to €23.7 billion for the year. The company's performance was driven by a 19% year-over-year increase in currency-neutral revenue, attributed to strong holiday sales. The fourth quarter also saw an operating profit of €57 million, a significant improvement from a loss the previous year. CEO Bjørn Gulden expressed satisfaction with the results, noting that the brand is not yet at its long-term goals but is seeing strong momentum. Adidas shares rose 6% following the announcement of these results, reflecting positive market sentiment.