At the Morgan Stanley Technology, Media & Telecom Conference, Alphabet's Chief Financial Officer (CFO) discussed the impact of artificial intelligence (AI) on the company's search monetization strategy. The CFO highlighted that AI search results are growing rapidly and are monetizing at the same rate as traditional search results, which account for 107% of Alphabet's operating profit. Additionally, the CEO of Alphabet noted that generative AI has enhanced ad performance on platforms like YouTube, reporting that AI-powered video campaigns achieved a 17% higher return on ad spend compared to manual campaigns. The discussions suggest that both Google and Meta benefit from improved ad performance, even when advertisers utilize AI technologies from other firms. Overall, Alphabet appears well-positioned to leverage AI advancements to enhance its advertising revenue.