Mar 31, 07:19 PM

AppLovin Reports $10 Billion Games Advertising Run Rate and $1 Billion E-Commerce, Emphasizes Privacy Standards Amid ATT Concerns

AppLovin Corporation ($APP) is reportedly achieving a $10 billion run rate in games advertising and $1 billion in e-commerce, according to statements from the company's CEO. The CEO emphasized adherence to privacy standards similar to Apple's App Tracking Transparency (ATT), stating that the company uses only consented or non-identifying signals for targeting and does not engage in the buying or selling of brokered data. Attribution for advertising relies on mobile measurement partners and internal systems. Meanwhile, there are ongoing discussions regarding Apple's ATT, with some critics arguing that it may serve as an anticompetitive tool rather than a genuine privacy measure. Recent reports allege that AppLovin may be using invasive fingerprinting techniques to create cross-platform Persistent Identity Graphs (PIGs) from data sourced from Meta, Google, TikTok, and Shopify without user consent.

#AppLovin Corporation #Apple #App Tracking Transparency #ATT #AppLovin #Persistent Identity Graphs #Meta #Google #TikTok #Shopify

Written with ChatGPT (GPT-4o mini).

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