Celsius Holdings Inc. ($CELH) has experienced multiple trading halts on February 21, 2025, amid significant fluctuations in its stock price. Reports indicate that the stock was halted down before being halted up again, suggesting a volatile trading environment. Despite these trading interruptions, there are indications that the company is up approximately 30% in value. However, concerns have been raised regarding Celsius's need to spend billions to acquire competitors in order to maintain its market position, as acknowledged in its Q4 FY24 financial deck. This situation has led to discussions among investors about the sustainability of the company's growth strategy.