Walt Disney Co. said it will stop disclosing paid subscriber counts and average revenue per unit for ESPN+ beginning with its fiscal fourth quarter of 2025, and for Disney+ and Hulu starting in the first quarter of fiscal 2026. Chief Executive Officer Bob Iger and Chief Financial Officer Hugh Johnston told investors the metrics have become “less meaningful” and that future reporting will focus on direct-to-consumer profitability. The move follows a similar decision by Netflix earlier this year. The announcement came alongside Disney’s fiscal third-quarter results. Streaming revenue rose 6% year-on-year to $6.2 billion, and the direct-to-consumer segment posted a $346 million profit. Before the forthcoming change in disclosure, Disney reported 183 million combined Disney+ and Hulu subscriptions at the end of June, including 128 million core Disney+ customers and 55.5 million Hulu users. The company forecasts that total Disney+ and Hulu subscriptions will rise by more than 10 million in the current quarter. Disney is also reshaping its streaming portfolio. Hulu is to be fully integrated into a revamped Disney+ app by 2026, while a stand-alone ESPN streaming service priced at $29.99 a month launches on 21 August. Executives said the new reporting structure will better reflect these strategic shifts and the company’s emphasis on sustainable growth and margins.