
Hasbro Inc. reported its fourth quarter and full year 2024 financial results, indicating a strategic focus on achieving mid-single-digit sales growth through 2027 and aiming to save approximately $1 billion. The toymaker's stock rose by 3.5% in premarket trading following the earnings announcement. Hasbro's CFO noted plans to reduce the proportion of U.S. toy and game volume sourced from China from 50% to under 40% within the next two years. The company is also implementing measures to mitigate the impact of U.S. tariffs on imports from China, Mexico, and Canada. CEO Chris Cocks highlighted that Hasbro's diverse business, which includes a 60% increase in licensing revenue over the past two years, is well-positioned to handle these challenges. The stock's rally follows a strong performance by competitor Mattel earlier in the day.

Hasbro’s stock rallies as it shrugs off tariff impacts on new product launches https://t.co/l9rlrq29Aq
Always great to pop up in @Forbes, talkin' toys on behalf of The @ToyBook. Today's subject: Hasbro earnings. https://t.co/dGyVocQjlo
Following this morning's earnings call, I caught up with @Hasbro CEO Chris Cocks for some additional insight into the company's new strategic plan. Stay on the #pulseofplay and read it at The @ToyBook https://t.co/fSdOiuxivy