Lego Group reported that first-half revenue rose 12% year on year to a record 34.6 billion Danish crowns ($5.43 billion), while operating profit increased 10% to 9 billion crowns. Chief Executive Officer Niels Christiansen said the Danish company continued to take market share in a global toy industry that expanded about 7% over the period. Sales were propelled by the launch of 314 new building sets and a growing roster of licensed products tied to franchises such as Formula One, Jurassic Park and Fortnite. Botanical collections of brick flowers and succulents also drew new adult consumers, and a multiyear Pokémon range is scheduled to debut in 2026. Lego recorded growth across all regions, including double-digit gains in the United States despite higher import tariffs, and signalled plans to "double down" on Asia where demand is accelerating. The company opened 24 additional stores worldwide in the six-month period. To keep pace with demand and mitigate supply-chain risks, Lego is enlarging its factories in Monterrey, Mexico, and in Hungary, and expects a new U.S. manufacturing site in Virginia to come online in 2027. Christiansen said producing closer to key markets is helping the family-owned group manage cost pressures and preserve its record profitability.