



Loop Capital has made notable adjustments to its price targets for two companies in the digital advertising sector. The price target for AppLovin Corp (APP) has been raised to $650 from $450, with analysts maintaining a 'Buy' rating. They cite breakout momentum, positive advertiser feedback, and sustainable margins as justifications for the higher valuation, which reflects a multiple of 35 times EBITDA. Conversely, the price target for The Trade Desk (TTD) has been lowered to $101 from $145, while also maintaining a 'Buy' rating. Analysts attribute this reduction to the company's first-ever earnings miss, which has led to a significant revaluation, although they believe the long-term growth thesis remains intact. Following the earnings report, TTD shares have experienced a decline of approximately 30% and have seen five consecutive days of losses, with recent trading indicating a price around $75.