Macy's reported a decline in profit and sales for the third quarter, as customers increasingly prioritize spending on essential items like groceries amid rising prices. Analysts expect earnings to fall to 3 cents per share, down from 21 cents in the previous year, with revenue projected to decrease to $4.72 billion from $4.86 billion in 2023. The company's struggles are attributed not only to changing consumer preferences but also to structural issues within the organization. In contrast, competitors like Dillard's have gained market share by focusing on well-managed stores and appealing merchandise, further intensifying the challenges facing Macy's. Shareholder dissatisfaction is also noted, with concerns about the company's financial transparency and accounting practices.