Meta Platforms Inc. ($META) has seen a significant surge in its stock price, reaching new all-time highs. The company's stock is up 8.53% over the past week and hit a peak of $576.88. This rise is attributed to several factors, including the expansion of Instagram Reels and advancements in generative artificial intelligence. Citi has raised its price target for Meta from $580 to $645, maintaining a Buy rating. Other financial institutions have also increased their price targets: JPMorgan to $640, JMP Securities to $635, BofA to $630, and Rosenblatt to a Street-high $811. Meta's recent Connect conference showcased its progress in AI and new products, further boosting investor confidence. Additionally, Meta's stock has increased 5x from the beginning of 2023, and Zuckerberg's keynote left Jefferies more bullish on Meta's AI opportunities.