Netflix has experienced notable growth in viewership and subscriber engagement, driven by strong content performance and the expansion of its ad-supported tiers. The series "Resident Playbook" recently achieved its highest ratings, while "Crushology101" recorded the lowest viewership on the platform. Netflix shares have risen 23% since April 2, outperforming the S&P 500, supported by resilience to trade tensions and strategic growth areas including live sports, gaming, and physical location expansion. The company's ad-supported subscription tier has grown rapidly, reaching 94 million monthly active users (MAUs), up from 70 million in November. Analysts at TD Cowen raised Netflix's price target to $1,325 from $1,150, maintaining a buy rating, citing the scaling of the ad tier and enhanced targeting and interactive ad formats. Oppenheimer also highlighted Netflix's strong content lineup, including popular series such as "Squid Game" and "Stranger Things," as well as new films. According to a recent study, ad-supported streaming tiers now account for nearly half of U.S. subscriptions for services offering them. Streaming overall hit a new high in April for TV viewing share, although linear TV platforms like cable and broadcast also saw increases in viewing time. In Europe, over a quarter of viewers are shifting to ad-supported streaming subscriptions. Netflix's top shows by views in the first 91 days include "Squid Game" Season 1 with 265.2 million views, "Wednesday" Season 1 with 252.1 million, and "Squid Game" Season 2 with 192.1 million.
Streaming Ad Tiers Catch Fire, Make Up Nearly Half Of U.S. Subscriptions For SVODs That Offer Them, Study Says https://t.co/eLjuvqQ8X7
Streaming continued its upward trajectory in April, but linear TV platforms also saw an increase in their share of viewing time. https://t.co/3gKWrxQsjZ
Streaming Hits New Record Share Of TV Viewing, But 'Grey's Anatomy' And 'The White Lotus' Prove Linear's Reach - Report https://t.co/lSmjbKsIWg