Prada reported strong financial results for fiscal year 2024, with net sales increasing by 84% at constant foreign exchange rates, surpassing estimates of 75.8%. The company's net revenue reached €5.43 billion, slightly above the expected €5.38 billion, while net income stood at €839 million, exceeding the forecast of €817.3 million. The growth was significantly driven by the success of its Miu Miu brand, which attracted wealthy young shoppers, helping Prada to defy a downturn in the luxury industry. In the fourth quarter, Prada's revenue increased by 18%, with notable performance across all regions, particularly in China and the U.S., although the U.S. market showed the slowest growth compared to other regions. The company’s overall performance indicates a broader luxury market recovery, as it managed to maintain momentum despite not accelerating as rapidly as some peers.