Roblox Corporation has experienced a notable resurgence in its stock performance, driven by the viral success of its user-generated game "Grow a Garden." The game attracted nearly 22 million concurrent users in July, contributing to Roblox surpassing 100 million daily active users (DAUs) for the first time. This milestone represents an addition of 14 million DAUs in a single quarter, marking the company's largest sequential growth ever. The platform now boasts more monthly active users than major gaming consoles combined, including Nintendo Switch, PlayStation, Xbox, and Steam, with 66% of its users aged over 13. Engagement reached 9 billion hours, and Roblox is on track to book over $6 billion in annual bookings for 2025, a 38% year-over-year increase, alongside generating $1.1 billion in operating cash flow over the past 12 months. Following these developments, Roblox shares (ticker: RBLX) surged over 20%, hitting a new all-time high of $150.59, recovering from an 83% pandemic-related drawdown and achieving a 100% gain since a technical buy in May. The company also raised its annual bookings forecast amid this spending boom. Despite strong growth and engagement metrics, Roblox remains GAAP unprofitable and faces some scrutiny over bot activity on its platform.