Shark Ninja (NYSE: SN) is currently experiencing a decline in stock prices due to tariff-related news. The company, which specializes in consumer products such as air fryers and vacuum cleaners, saw its gross margin contract by 690 basis points in 2021, partly attributed to tariffs on its popular items. Despite this setback, Shark Ninja's stock has increased over threefold since its initial public offering (IPO), distinguishing itself from other struggling consumer brands like Allbirds and FIGS. The brand has successfully established itself as a household name in the UK, valued at approximately $1 billion, and continues to compete with established players like James Dyson.