SharkNinja CEO Highlights $6 Billion Sales, $16 Billion Market Cap, Ninja CREAMi Viral Hit, and 2% Stock Drop

SharkNinja, a household appliance maker with a market capitalization of $16 billion, has grown its annual sales to $6 billion, a 24-fold increase since 2008 when sales were $250 million. The company, led by CEO Mark Barrocas, attributes its success to constant innovation and user-generated content, particularly the viral popularity of products like the Ninja CREAMi. SharkNinja operates across 37 product categories, launching approximately 25 new products annually. About one-third of its 3,000 employees are involved in product design, and the company invests around $700 million yearly in influencer marketing on platforms such as Instagram and TikTok. Recently, shares affiliated with Chairperson CJ Xuning Wang were offered via JPMorgan and BofA Securities, leading to a 2% decline in SharkNinja's stock price.