Snap reported second-quarter revenue of $1.34 billion, roughly matching analyst expectations but marking its slowest growth since going public. The social-media company posted a net loss of $263 million, or $0.16 a share, while adjusted EBITDA fell to $41 million, missing consensus estimates. Daily active users rose 9 percent to 469 million, yet average revenue per user slipped to $2.87. Management forecast third-quarter sales of $1.48 billion to $1.51 billion and adjusted EBITDA of up to $135 million. Investors focused on the profit miss and muted monetisation trends, sending the stock down about 15 percent in after-hours trading to near $8. Advertising-technology rival AppLovin delivered a starkly different update. Second-quarter revenue surged 77 percent year on year to $1.26 billion, while earnings per share of $2.39 beat estimates by more than 20 percent. Adjusted EBITDA almost doubled to $1.02 billion, giving the company an 81 percent margin. For the current quarter, AppLovin projected revenue of $1.32 billion to $1.34 billion—above Wall Street forecasts—and signalled further margin expansion. After an initial dip, shares rallied more than 13 percent, pushing the firm’s market value past $145 billion, its highest since February. The contrasting results underscore diverging fortunes within the online-advertising landscape. Snap continues to grapple with ad-platform glitches and intense competition, while AppLovin is benefiting from rapid uptake of its marketing software and a planned self-service portal aimed at non-gaming advertisers. Analysts said the guidance spread suggests further dispersion in sector performance as companies prepare for the year-end advertising cycle.