Shares of SoFi Technologies Inc. (ticker: SOFI) have experienced notable upward momentum in late August 2025, reaching intraday highs around $26.38 and approaching new all-time highs. Market activity reflects strong buyer interest, including significant options purchases such as 1,000 call contracts expiring on August 29, 2025, at a $27 strike price. Analysts and traders have observed SoFi's price movement as indicative of potential inclusion in major indices like the S&P 500 and MSCI. Following recent earnings, the stock has demonstrated resilience despite some retail investor sell-offs. Technical indicators suggest a bullish setup with the stock trading above key moving averages and testing new resistance levels. The growing investor enthusiasm positions SoFi as a leading momentum stock, with some market participants comparing its cult-like following to other high-profile technology stocks.