Trump Media, the parent company of Truth Social, reported its second-quarter 2025 financial results, showing net sales of $883,300, a 5.5% increase year-over-year, but a net loss of $20 million. The company ended the quarter with $3.1 billion in assets, including approximately $2 billion in bitcoin and bitcoin-related securities acquired in July. Trump Media also disclosed a $300 million options strategy and hinted at plans to introduce a utility token. Following the earnings report, the company's stock experienced a decline. The bitcoin market has garnered attention from notable figures such as billionaires Kevin O’Leary, Jack Dorsey, and Michael Saylor, who have expressed bullish views on bitcoin's future, with predictions ranging from bitcoin replacing the dollar as the dominant currency to potential price surges. Additionally, analyst Lyn Alden projected that bitcoin could surpass gold in market value, exceeding $20 trillion.