VF Corp shares surged roughly 21% on Wednesday after the owner of Vans and The North Face reported fiscal first-quarter results that exceeded Wall Street forecasts and signalled progress in its turnaround plan. Revenue rose 2% from a year earlier to $1.76 billion, topping the $1.70 billion consensus compiled by LSEG. The Denver-based company recorded an adjusted loss of $0.24 a share, narrower than analysts’ projection of a $0.34 loss, helped by lower promotions and product costs. Brand performance was mixed: The North Face sales advanced 6% and Timberland gained 11%, offsetting continued weakness at Vans. Management said revitalising Vans, pushing The North Face back to double-digit growth and sustaining momentum at Timberland remain the top priorities. Executives added that expected incremental tariff costs have been trimmed to between $100 million and $120 million, down from a prior estimate of $150 million, after steps such as faster shipments during the 90-day tariff pause and supplier cost cuts. About 85% of VF’s merchandise is manufactured in Southeast Asia and Latin America, with less than 2% sourced from China. The company did not update full-year guidance but reiterated confidence that strategic launches and supply-chain adjustments will return the group to growth, a message that helped fuel the stock’s biggest intraday gain in more than a year.
Vans parent VF Corp beats quarterly revenue estimates on improving demand https://t.co/mWgJzfYRXy https://t.co/mWgJzfYRXy
$HUM, $EXE, $AXON, $GNRC, $ADM, $ADP, $CCL and $NSC are the top gainers in the S&P500 for the day. https://t.co/2jmILKD04L https://t.co/grPeVsqeQn
VF Shares Rise on Narrower 1Q Loss, Revenue Beat https://t.co/URtNsixK28